JTB Corporate Sales, Inc. (Shinjuku Ward, Tokyo: Kaoru Minami, Managing Director) has been selected as the "official partner" of Japan's national baseball team "Samurai Japan".
This is the second of Samurai Japan's partner companies, following their "diamond partnership" with Mizuno Corporation, which began last year.
This partnership came into being due to JTB Corporate Sales' strong sense of empathy with Samurai Japan's vision of "'Unity' as Japan's national baseball team, and 'to be the best in the world'"*.
*The new Japanese national baseball team "Samurai Japan" was born last year, with the goal of unifying all national team members, both professional and amateur of all ages, under the same uniform, and being the best across all age groups. From a mid- to long-term perspective, the unity of the Japanese national baseball team across all age groups is driving the development of "baseball" throughout the baseball world in competitive, cultural, and business aspects.
In order to support the promotion and development of Japanese baseball as a whole, including nurturing amateur baseball, through Samurai Japan's matches and activities, JTB Corporate Sales has been granted "Samurai Japan"'s naming rights, logo usage rights, and travel affairs for the teams' matches, and will back them up as their official partner.
The JTB Group's business domain is "multicultural communication business"*, which involves creating and promoting communication between people.
Showing the world the appeal of baseball and promoting the "Japanese national baseball team" towards being a respected and admired entity is consistent with the mindset of JTB's business domain, and the JTB group will support Samurai Japan with their rich experience.
*Creation of multicultural exchange and global experience providing opportunities and experience of excitement and joy through our unique products, services, acquired intelligence and advanced systems.
Comment from Samurai Japan's Business Strategy Manager
Our deal with JTB Corporate Sales is equivalent to receiving the backup of the JTB group not only in the domain of sponsorship, but in the provision of smooth, safe, and comfortable services for team transportation and lodging, and it is a very significant deal since it applies not only to the top-team of largely professional baseball players, but the teams of all junior age groups as well.
It is also incredibly appealing that in addition to team support, we can propose total-package spectator services through JTB Corporate Sales.
